James Bergin

An architect who has never designed a building.

Headshot of James Bergin

Instead, I design frameworks and strategies that help people make sense of an increasingly complex technological landscape. As a technology translator, I bridge the gap between deep technical research and practical business strategy.

More than 20 years of executive leadership, enterprise architecture, and innovation management have led me to my current role as strategic foresight architect: applying a structured discipline to shaping uncertainty into what comes next. While this is sometimes summarised to the label of futurist, I am the kind that is less interested in making predictions and more interested in stripping away the jargon of emerging tech to find the human opportunity underneath. I believe the future is not something that happens to us; it is something we build through the choices we make today.

In my current role leading Technology Research & Advocacy at Xero, I explore how emerging and advanced technology can positively transform the lives of millions of small business owners and their advisors globally.

Whether I am writing essays, exploring metaphors on this site, or speaking on a global stage, my goal remains the same: to make the complex more understandable and technology more approachable. I want the people I connect with to feel empowered to shape the future they prefer, rather than just reacting to the one they are given.

At home in New Zealand, I am less foresight architect and more amateur photographer, frustrated basketballer, and a Catholic Christian husband and father. For me, faith is not about sitting in judgement; it is about recognising the inherent dignity of all people, which fundamentally shapes how I see the world and the responsibility I have to my community.

Career highlights

Xero logo
Xero 2019-Present

Executive leadership of technology research, strategic foresight, architecture & engineering teams and functions

Xero is an incredible New Zealand-born global software company that works to make lives better for people in small business, their advisors and their communities worldwide. I have been privileged to hold multiple roles in my time at Xero, culminating in my current focus on technology research, strategic foresight, and advocating for using technology to unlock real business and societal benefit.

University of Houston logo

University of Houston: Professional Certificate in Strategic Foresight

Completed in-person study of the practical application of strategic foresight principles to help people and organizations understand, map, and influence change.

University of Auckland logo

Business Leaders: 40 Under 40

Humbled to be listed amongst outstanding graduates who have already achieved considerable professional success before the age of 40.

ASB logo
ASB 2005-2019

Architecture, technology strategy and innovation executive roles

As a bank globally positioned as one of the best at digital transformation, ASB was an amazing environment to grow from enterprise architect, to managing teams of architects and specialists, to eventually hold the senior leadership position of Chief Architect. I relished building and leading enterprise architecture, strategy and innovation teams, helping align technology direction with business strategy, and advising executive and board leaders on key strategic technology choices.

TEDx logo

TEDx Speaker: Teaching About Money in a Cashless Society

Standing on the famed red dot and talking about taking an alternative approach to leveraging technology in this difficult but critical area.

Deloitte logo

Deloitte Top 200 Awards: Young Executive of the Year

Honoured to receive this award which celebrates executives influencing, growing and providing direction within an organisation

The Warehouse logo
The Warehouse 2000-2005

Early career foundations in engineering, analysis and technology architecture

Launching my career at The Warehouse, at the forefront of New Zealand’s e-commerce transition, was an exciting opportunity to help contribute to meaningful projects and develop deep experience in a rapidly evolving sector.

University of Auckland logo

University of Auckland: BCom in Management Science and Information Systems

My studies established the solid foundation needed for a career exploring how to help people leverage the best that technology offers in their lives and businesses.

Mustard Seed Consultants logo

Direct experience with starting and running a small business

My wife and I founded this company to help with providing technical consulting and digital services to Church and non-profit organisations.

Work With Me

If you are planning a conference, leadership forum, or client event and would like to connect with me about speaking opportunities, please use the contact form with your dates, audience profile, and objectives. I am available for keynotes, MC roles and strategic speaking sessions.

Contact Me

About this site

Content stages

Throughout the Desk and Drawing Board you will see:

Concept

Early-thinking pieces, idea fragments and rough hypotheses for reflection and discussion.

Sketch

Works in progress where the structure is taking shape, but the argument, examples, or framing are still being refined.

Blueprint

Published and polished, although with room to renovate as new insights emerge.

AI policy

I use agentic AI tools and capabilities to build this site and assist in my work, but never to generate ideas, written or editorial content. AI is a tool best used for augmenting human creativity and intelligence, rather than replacing it.

Personal content

The site contains a mix of professional content, relating to my various roles in the technology industry, and more personal content, relating to my life, faith and community. None of the opinions on this site are representative of any current or former employers. You can hide the more personal content through the content switch ( ).

For those interested in the more technical details behind the process of building this site, you can visit the project page for this site itself.